Why I don’t use web site templates.

Also, I don’t like parallax scrolling. It’s a gimmick, and if there is something to be said, or shown, I’d rather not use gimmicks. Plus, it gives me motion sickness. But about templates… they’re easy to spot, and difficult to digest. They are an unnecessary and unwelcome addition to an […] Read more »

What are Common Brand Personality Mistakes?

Each brand has a personality that permeates the company’s very existence like the example above. This architect wanted to design outside the box and it shows up in his brand. This is an example of a well-designed brand that matches the company’s personality. Every five to ten years a company […] Read more »

Beauty Salon Business Card Design – Re-Branding a Salon

Some time ago we completed a beauty salon website re-design for an owner who specializes in great lengths hair extensions and hair color correction. His brand before the website redesign was non-descript and lacked visual excitement. You can see from his hair extension beauty salon website re-design that it positions him as […] Read more »

What Does Your Brand Stand For?

The word “brand” means many things to many people. These days it’s a buzzword bandied about as if it were the “it” word of the 21st century.  The problem is, no one really knows what branding means. It’s my goal to clear up the mystifying concepts behind branding with my […] Read more »

How Do You Brand your Business Online?

Is an online brand different than a brand of years past? Have we witnessed a new age in which branding has evolved into pixels, one’s, and zeros? This post is part of my Branding Questions Series designed to answer your frequently asked questions about branding. It used to be that […] Read more »