Also, I don’t like parallax scrolling. It’s a gimmick, and if there is something to be said, or shown, I’d rather not use gimmicks. Plus, it gives me motion sickness. But about templates… they’re easy to spot, and difficult to digest. They are an unnecessary and unwelcome addition to an […] Read more »
Beauty Salon Website Design and Branding: Create Visual Excitement
Inherently visual professions are red meat for me, and that’s especially true when the client is open to a creative approach. This project had both: the client is a philosopher and owns a beauty salon. We opted to develop a static site, using HTML and CSS, so as to maximize […] Read more »
Applying Variations on a Theme to a Brand Mark
A companies mark can be sacred, and for good reason. It is the heart of the companies brand identity, and represents everything the company believes in and stands for, and is indelibly branded on a every product and service it offers. The style guide for a mark has a biblical […] Read more »
Should You Visually Brand Yourself or Your Firm
Branding is an essential component of any successful firm yet creating a compelling visual brand can be a challenge. What does branding mean? It is simply a way to visually create a distinction that shows your position in the market place. Suffice to say, it is a way to demonstrate […] Read more »
What are Common Brand Personality Mistakes?
Each brand has a personality that permeates the company’s very existence like the example above. This architect wanted to design outside the box and it shows up in his brand. This is an example of a well-designed brand that matches the company’s personality. Every five to ten years a company […] Read more »
Beauty Salon Business Card Design – Re-Branding a Salon
Some time ago we completed a beauty salon website re-design for an owner who specializes in great lengths hair extensions and hair color correction. His brand before the website redesign was non-descript and lacked visual excitement. You can see from his hair extension beauty salon website re-design that it positions him as […] Read more »
What Does Your Brand Stand For?
The word “brand” means many things to many people. These days it’s a buzzword bandied about as if it were the “it” word of the 21st century. The problem is, no one really knows what branding means. It’s my goal to clear up the mystifying concepts behind branding with my […] Read more »
Wine Bar Menu Design – A Fine Vintage Indeed
We have just completed a series of menus for a client in the mid-west who requested an artistic brand for his new wine bar concept. As a wine lover, I was excited to work on this project as wine is one of my passions. I enjoy a fine Chardonnay that […] Read more »
How Do You Brand your Business Online?
Is an online brand different than a brand of years past? Have we witnessed a new age in which branding has evolved into pixels, one’s, and zeros? This post is part of my Branding Questions Series designed to answer your frequently asked questions about branding. It used to be that […] Read more »
How Will You Get New Clients With Your Website?
Many clients come to me with the idea that all they need is a website, any old website, and their business income will grow. That is simply not the case. In order to get new clients with your website, you need two things: You don’t need any old website. You […] Read more »