5 Creative Illustrations to Brand a Wine Bar

A wine bar cafe offers a distinct and contrasting experience when compared to a restaurant bar. The wine bar is an extension of our living room, offering the comforts of home away from home. The bartender and wait staff are our hosts, always happy to see us and eager to ensure their service is casual and non-intrusive. The TV is on in the background, the music is soft and low, acting as the warm up band for the guitarist setting up for the 9PM performance. We meet neighbors and friends there. We relax.

The visuals should support this environment – the board promoting the daily special, the menus and table tops, and certainly the branding. There’s no hard sale at a wine bar cafe. Customers are pre-sold. There should be no hint of corporate influence, no intrusion of mass produced promotional sports related materials, and certainly no danger of a spontaneous chorus of “Happy Birthday” from smiling, uniformed strangers.
Any collateral the customer encounters should convey that it may have just been hastily produced in the back room by an undiscovered artist with a marker and typewriter. Imagery should be light and artful, imperfect with a feel of impermanence.

This is no place for the staid and stodgy. No one need be impressed, nor attempt to impress. There are no trends here. The couple in the corner rode their bikes. The gentleman at the bar is debating the designated hitter with the young female bartender. The small group on the cushy furniture were surprised to find each other. Synchronicity is expected.

The brand of this wine bar cafe is informal yet subtly clever. The menu shell is illustrated with quick, painterly strokes, and was imprinted that afternoon on a desktop printer. The staff is dressed casually and all display the bar’s logo small on their varying colored polo shirts.

Laughter from the outdoor patio begins to waft inside. Patrons enjoying the patio glance at the creative menu while engaging in casual conversation with their friends. Wait staff come and go bringing trays of cheese, fruit, crackers, and other assorted delicacies.

The target market for this type establishment is upscale, yet approachable. Patrons for the most part are affluent and enjoy the casual atmosphere. They frequent the wine bar on a regular basis, sometimes weekly, and enjoy coming in to pick up their wine club selection of the month.

If you own a wine bar or are thinking of starting one, please  contact us to discuss your branding options. We would be happy to provide an assortment of branding choices that will allow establishment to create a distinctive environment.
Wine Bar Cafe Imagery

Wine Bar Cafe Imagery

Wine Bar Cafe Imagery

Win Bar Cafe Imagery

Wine Bar Cafe Imagery

An Artist When No One is Looking

Tree Sketch

“The counterfeit innovator is wildly self-confident.
The real one is scared to death.”

Steven Pressfield “the War of Art”

My father was an artist, though I never recall hearing him confess to it. I
struggle with the phrase as well. When meeting someone and asked “What do
you do,” I always hesitate. At times I have responded “I’m an artist,”
(mostly with the intent to spark a reaction) which invariably results in a
confused look on the questioner’s face and the stumbling response “Oh, so,
do you… um, paint?”

I once knew someone who consistently and confidently admitted to anyone
within shouting distance that he was, indeed, an artist. He wasn’t, though I
was intrigued by his arrogance. Mostly, I think, he was trying to convince
himself. He was an imitator without a single original thought in his being.

I prefer to create an inherently risky piece that fails, rather than a safe
one void of character.

One does not become an artist by boldly declaring it to be so. An artist is
required to prove it every day. Often times when no one is looking.

Quality Design Takes Time

Nature does not hurry, yet everything is accomplished. Lao Tzu

Saguaros in the Arizona Desert

It took Michelangelo 4 years to paint the ceiling and 6 years to paint the altar wall of the Sistine Chapel.

It took 14 years to sculpt Mount Rushmore.

Gaudí’s cathedral remains unfinished after 130 years of construction.

By contemporary standards, patience has become a rare virtue. Technology, with all of its advantages, has morphed us into an instantaneous culture. Success is too often defined by expediency over quality.

Yet, I find that in hindsight, clients tend to delight in the satisfaction of a new creative brand that deftly projects their image or a creative web site that conveys the proper balance of function and aesthetics rather than how long the design took to create.

Maneuvering the path between the realities of a deadline and the pursuit of excellence in both form and function is a skill only acquired through experience, and one that separates the skilled professional from the fly-by-nighter.

Creative Project: Custom Financial Advisor Website Design with Blog

This client wanted to pull her site out from under the control of a financial industry site provider. The goal was to create a site that is cleaner, streamlined, visually compelling and personalized.

The visual theme of ocean waves serves as metaphor for the dynamics of both life and the financial industry. The images of water are photos I took while traveling in Mexico, Oregon and Arizona. The color scheme and wave pattern are derivative of currency design from all over the globe.

This visual theme was carried through to other marketing materials as well, including a custom designed brochure, business cards and postcards. This advisor elected not to use a financial infographic, yet this option would have been quite effective.

An overall consideration was the need to appeal to affluent clients. Custom rollover buttons were created for the home page to direct viewers to three important pages on the site. A WordPress blog was installed and customized to match.

Custom Website Design Home Page

Home Page

Custom Website Design Sample Page

Financial Planning Page

Custom Website Design Sample Page

Media Page

Financial-Advisor-Site-Before

Website Before Re-design

Creative Project – Wealth Management Brochure Design

A brochure design for another financial advisor who focus on wealth management. This is one element of an entire marketing package including a new custom web site and additional marketing materials. The visual theme of ocean waves serves as metaphor for the dynamics of both life and the financial industry. The images of water are photos I took while traveling in Mexico, Oregon and Arizona. The color scheme and wave pattern are derivative of currency design from all over the globe.

Wealth Management Brochure Cover

Wealth Management Brochure Front Cover

Wealth Management Brochure Interior Spread 1

Wealth Management Brochure Interior Spread 1

Wealth Management Brochure Interior Spread 2

Wealth Management Brochure Interior Spread 2

Wealth Management Brochure Interior Spread 3

Wealth Management Brochure Interior Spread 3

Wealth Management Brochure Interior Spread 4

Wealth Management Brochure Interior Spread 4

Wealth Management Brochure Interior Spread 5

Wealth Management Brochure Interior Spread 5

Wealth Management Brochure Back Cover

Wealth Management Brochure Back Cover

Sparking Creativity

Sparking Creativity

Creativity can at times flow effortlessly, and alternately seem impossible to extract, even in the smallest measure. In the case of the latter, it may become necessary to provide a spark. This spark can take infinite forms, some benign, some radical. Following is a short list of methods to spark your creativity. Theoretically, this list is never-ending, allowing each of us to add to it.

Think like a child
Imagine how your seven-year-old self would react in a given situation. More curious? Less inhibited?

Use your other hand
Unless you’re ambidextrous, you most likely have been ignoring one of your hands. Use it. Draw with it. Write with it. Drink with it. Your brain will thank you.

Listen to viewpoints that challenge your beliefs
It’s natural to seek comfort inside a belief system with which we find consensus. Listening to voices that challenge your system afford the opportunity for growth.

Learn a new word or an entirely new language
Research indicates that those who learn another language spark areas of the brain that generally remain dormant.

Doodle
Without intent, without thought, without concern for having to justify it to anyone.

Walk around the house naked
After all, we were born that way.

Take on a task knowing you will fail
There is no shame in failing… only in not trying. We learn from our failures.

Talk to a stranger
It’s surprising how interesting people can be.

Draw with your eyes closed
This will produce a less subjective, more objective result.

Create your own spark
It’s easy and fun.

 

Creative Presentation – Conceptual Versus Visceral

The creative presentation of information can range on a scale from highly conceptual, with minimal visual support, to predominately visceral imagery targeting the intuitive. This is a left-brain right-brain correlation. A given project will establish its place on this scale based on various factors: audience; client-provided parameters; and aesthetic interpretation on the part of the designer. Below are examples of projects for which I have provided creative direction, copy writing, illustration and digital manipulation.
The first are individual panels for an invitation to a charity event for the Phoenix Suns. A project I defined as more on the conceptual end of the scale. The highlight of the evening was a scavenger hunt in which participants were given a car and driver, a list of tasks to perform, and a Polaroid camera to document each achieved task. Essentially, each participant was asked to “plug themselves” into an experience. I chose to represent this as anonymous figures in dashed outlines, culminating in a figure representing the ultimate purpose and goal of the charity.
The second example lies on the visceral end of the creative scale. This weekend wine event would require multiple marketing pieces which required visual consistency. I produced a simple illustration from which could be extracted a color palette and individual fragments for use as badges, tickets, brochures, invitations, etc.

Suns Charity Invitation Panel 01

Suns Charity Invitation Panel 01

Suns Charity Invitation Panel 02

Suns Charity Invitation Panel 02

Suns Charity Invitation Panel 03

Suns Charity Invitation Panel 03

Suns Charity Invitation Panel 04

Suns Charity Invitation Panel 04

Suns Charity Invitation Panel 05

Suns Charity Invitation Panel 05

Wine Lovers Marketing Materials

Wine Lovers Marketing Materials

Financial Advisor Infographic – Presenting Information Visually

Infographic, Presenting Information Visually

We all assimilate information in different ways and to varying degrees of success. Some learn best through reading, some by listening, but all of us tend to absorb information better – especially complex ideas such as financial planning or wealth management process – when the information is presented visually using an infographic. Of course, visual stimulus can be visceral, such as a Jackson Pollock painting or a drawing by Pablo Picasso. But when information needs to be relayed in a way so as to educate, a balance between function and aesthetics must be struck. This balance allows the intellect to digest what is being presented with both the right and left sides of the brain, ensuring a connection between the viewer and the author.

Peace

Quotes about peace

“When the power of love overcomes the love of power the world will know peace.”
Jimi Hendrix

“If we have no peace, it is because we have forgotten that we belong to each other.”
Mother Teresa

“An eye for an eye only ends up making the whole world blind.”
Mahatma Gandhi

“Imagine all the people living life in peace. You may say I’m a dreamer, but I’m not the only one. I hope someday you’ll join us, and the world will be as one.”
John Lennon

“Those who make peaceful revolution impossible will make violent revolution inevitable.”
John F. Kennedy

“A people free to choose will always choose peace.”
Ronald Reagan

“The most valuable possession you can own is an open heart. The most powerful weapon you can be is an instrument of peace.”
Carlos Santana

Wabi Sabi, The Japanese Aesthetic of Beauty

Wabi Sabi

Wabi Sabi is the Japanese aesthetic which describes beauty as imperfect, impermanent, and incomplete.

There is little character in perfection. Nature seems to abhor perfection and chooses instead to flit around its edges embracing asymmetry, inconsistency, non-conformity and decay.

In the continuum of time, we are only here for a blip. The mountains and the oceans will all disappear, along with all we possess and create. This moment is like none before or any to come.

We are all a work in progress, constantly striving to be better, or just different, without clear certainty of a journeys end. Life is non-linear and replete with dead ends, forks in the road, and chasms out of which we must climb.