Saguaros in the Arizona Desert
It took Michelangelo 4 years to paint the ceiling and 6 years to paint the altar wall of the Sistine Chapel.
It took 14 years to sculpt Mount Rushmore.
Gaudí’s cathedral remains unfinished after 130 years of construction.
By contemporary standards, patience has become a rare virtue. Technology, with all of its advantages, has morphed us into an instantaneous culture. Success is too often defined by expediency over quality.
Yet, I find that in hindsight, clients tend to delight in the satisfaction of a new creative brand that deftly projects their image or a creative web site that conveys the proper balance of function and aesthetics rather than how long the design took to create.
Maneuvering the path between the realities of a deadline and the pursuit of excellence in both form and function is a skill only acquired through experience, and one that separates the skilled professional from the fly-by-nighter.
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