A companies mark can be sacred, and for good reason. It is the heart of the companies brand identity, and represents everything the company believes in and stands for, and is indelibly branded on a every product and service it offers. The style guide for a mark has a biblical […] Read more »
Should You Visually Brand Yourself or Your Firm
Branding is an essential component of any successful firm yet creating a compelling visual brand can be a challenge. What does branding mean? It is simply a way to visually create a distinction that shows your position in the market place. Suffice to say, it is a way to demonstrate […] Read more »
What are Common Brand Personality Mistakes?
Each brand has a personality that permeates the company’s very existence like the example above. This architect wanted to design outside the box and it shows up in his brand. This is an example of a well-designed brand that matches the company’s personality. Every five to ten years a company […] Read more »
Beauty Salon Business Card Design – Re-Branding a Salon
Some time ago we completed a beauty salon website re-design for an owner who specializes in great lengths hair extensions and hair color correction. His brand before the website redesign was non-descript and lacked visual excitement. You can see from his hair extension beauty salon website re-design that it positions him as […] Read more »