Balancing Technology and Art

The World Wide Web is Square, Sterile and Antiseptic Well, not really. But at its core, the science is based visually on a square pixel and digitally on a binary system for turning those pixels on and off. The word ‘pixel’ is the confluence of two words – picture element. […] Read more »

Creative Presentation – Conceptual Versus Visceral

The creative presentation of information can range on a scale from highly conceptual, with minimal visual support, to predominately visceral imagery targeting the intuitive. This is a left-brain right-brain correlation. A given project will establish its place on this scale based on various factors: audience; client-provided parameters; and aesthetic interpretation […] Read more »