Creative Presentation – Conceptual Versus Visceral

The creative presentation of information can range on a scale from highly conceptual, with minimal visual support, to predominately visceral imagery targeting the intuitive. This is a left-brain right-brain correlation. A given project will establish its place on this scale based on various factors: audience; client-provided parameters; and aesthetic interpretation […] Read more »

Art is not always pretty.

Art is not always pretty. Art is honest and objective. Art can be found everyday in the smallest details. It is a scrambling roach as much as a fluttering butterfly. It is the graffiti on an underpass as much as the painting on the wall. It is a rain-cloud filled […] Read more »