A companies mark can be sacred, and for good reason. It is the heart of the companies brand identity, and represents everything the company believes in and stands for, and is indelibly branded on a every product and service it offers. The style guide for a mark has a biblical […] Read more »
Should You Visually Brand Yourself or Your Firm
Branding is an essential component of any successful firm yet creating a compelling visual brand can be a challenge. What does branding mean? It is simply a way to visually create a distinction that shows your position in the market place. Suffice to say, it is a way to demonstrate […] Read more »
What are Common Brand Personality Mistakes?
Each brand has a personality that permeates the company’s very existence like the example above. This architect wanted to design outside the box and it shows up in his brand. This is an example of a well-designed brand that matches the company’s personality. Every five to ten years a company […] Read more »
Beauty Salon Business Card Design – Re-Branding a Salon
Some time ago we completed a beauty salon website re-design for an owner who specializes in great lengths hair extensions and hair color correction. His brand before the website redesign was non-descript and lacked visual excitement. You can see from his hair extension beauty salon website re-design that it positions him as […] Read more »
What Does Your Brand Stand For?
The word “brand” means many things to many people. These days it’s a buzzword bandied about as if it were the “it” word of the 21st century. The problem is, no one really knows what branding means. It’s my goal to clear up the mystifying concepts behind branding with my […] Read more »
How Do You Brand your Business Online?
Is an online brand different than a brand of years past? Have we witnessed a new age in which branding has evolved into pixels, one’s, and zeros? This post is part of my Branding Questions Series designed to answer your frequently asked questions about branding. It used to be that […] Read more »
What is the VALUE of Creative Website Design?
There are ho hum websites and there are creative websites. The ho hum variety generally cost less than the creative variety, but the trouble is, many people don’t know WHY. That’s why I’m writing the Branding Questions Blog Post Series to educate my visitors on the how’s and why’s of […] Read more »
The Branding Questions Series: FAQ – Frequently Asked Questions About Branding and Design
If you’re like most people, you really don’t understand branding and design. I mean, who really knows what good design looks like? Who’s to be the judge of one good brand over another, unless you’re a branding professional? [And we can be the most discriminating folks you’ll run into ] […] Read more »
Creative Branding Ideas: Creative Strategies for Marketing Magic
Many people struggle with marketing and branding ideas for their online marketing campaigns. It’s difficult to get creative when you are right in the middle of your business, dealing with day-to-day issues. That’s why I’m writing this blog post – to give you some creative branding ideas for online […] Read more »
Re-branding Your Website? 4 Examples of the Most Creative Website Design
Planning to re-design your website? Not sure which direction to take? Taking on a website re-design project can be daunting. There are a multitude of ideas to consider, so much so that it’s mind boggling. Do you completely change your brand? Do you merely update it? Do you toe […] Read more »