A companies mark can be sacred, and for good reason. It is the heart of the companies brand identity, and represents everything the company believes in and stands for, and is indelibly branded on a every product and service it offers. The style guide for a mark has a biblical […] Read more »

Branding is an essential component of any successful firm yet creating a compelling visual brand can be a challenge. What does branding mean? It is simply a way to visually create a distinction that shows your position in the market place. Suffice to say, it is a way to demonstrate […] Read more »

Each brand has a personality that permeates the company’s very existence like the example above. This architect wanted to design outside the box and it shows up in his brand. This is an example of a well-designed brand that matches the company’s personality. Every five to ten years a company […] Read more »

The word “brand” means many things to many people. These days it’s a buzzword bandied about as if it were the “it” word of the 21st century.  The problem is, no one really knows what branding means. It’s my goal to clear up the mystifying concepts behind branding with my […] Read more »

Is an online brand different than a brand of years past? Have we witnessed a new age in which branding has evolved into pixels, one’s, and zeros? This post is part of my Branding Questions Series designed to answer your frequently asked questions about branding. It used to be that […] Read more »

There are ho hum websites and there are creative websites. The ho hum variety generally cost less than the creative variety, but the trouble is, many people don’t know WHY. That’s why I’m writing the Branding Questions Blog Post Series to educate my visitors on the how’s and why’s of […] Read more »

If you’re like most people, you really don’t understand branding and design. I mean, who really knows what good design looks like? Who’s to be the judge of one good brand over another, unless you’re a branding professional? [And we can be the most discriminating folks you’ll run into ] […] Read more »

Many people struggle with marketing and branding ideas for their online marketing campaigns. It’s difficult to get creative when you are right in the middle of your business, dealing with day-to-day issues.   That’s why I’m writing this blog post – to give you some creative branding ideas for online […] Read more »