This is a brochure design for a financial advisor. I find working with left-brained professionals to be an excellent challenge that always results in interesting projects. Part of the process is to educate them on the creative process and then challenge their pre-determined aesthetic and functional vision.
The NYSE bull was illustrated for the cover as an allusion to the clients ability to bring Wall Street expertise to Main Street. The type design allowed for emphasis on the qualities and characteristics he wished to highlight as well as providing visual uniqueness in an industry often considered staid and conventional. And the infographic served to define and describe his unique process in working with clients. As my client said to me regarding this project: “This is a piece of art.”
High praise indeed.
See more of my custom brochure designs here:
See also this brochure for a wealth management firm here: