We all assimilate information in different ways and to varying degrees of success. Some learn best through reading, some by listening, but all of us tend to absorb information better – especially complex ideas such as financial planning or wealth management process – when the information is presented visually using an infographic. Of course, visual stimulus can be visceral, such as a Jackson Pollock painting or a drawing by Pablo Picasso. But when information needs to be relayed in a way so as to educate, a balance between function and aesthetics must be struck. This balance allows the intellect to digest what is being presented with both the right and left sides of the brain, ensuring a connection between the viewer and the author.