This client wanted to pull her site out from under the control of a financial industry site provider. The goal was to create a site that is cleaner, streamlined, visually compelling and personalized.
The visual theme of ocean waves serves as metaphor for the dynamics of both life and the financial industry. The images of water are photos I took while traveling in Mexico, Oregon and Arizona. The color scheme and wave pattern are derivative of currency design from all over the globe.
This visual theme was carried through to other marketing materials as well, including a custom designed brochure, business cards and postcards. This advisor elected not to use a financial infographic, yet this option would have been quite effective.
An overall consideration was the need to appeal to affluent clients. Custom rollover buttons were created for the home page to direct viewers to three important pages on the site. A WordPress blog was installed and customized to match.